Roofing Facebook Ads

Get Roofing Leads and Grow Your Brand with Facebook Ads

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“Peter has been an absolute asset to our company. He has given us the edge we needed to find our customers. Anyone can make a Facebook ad and boost it. What Peter offers is expertise in finding your target audience, capturing their information and connecting you with them while they are in an emotional buying state…“

John Wisniewski

“Service Allies has been an amazing addition to our lead systems. We have dropped all other marketing services and focused solely on Peter Lewis and his team. Awesome follow up, professional to say the least. I would recommend Service Allies to ANYONE  who is serious about growing their business! Also the leads are better qualified than ever before! …”

Pete Farris

 “... I started with Service Allies last week and the leads that have been generated off our campaign are real and they answer the phone and you can actually set an appointment with them.  Closed my first customer within 1 week.  Already paid for the campaign fees.”

Tim Stark

Highly recommend to anyone out there looking for lead generation and marketing services. Peter is great to work with, provides training on lead management and is accessible.”

Ben Lewis

Schedule a Call

Interested in working with us? Schedule a short phone call to see if Service Allies is right for you.

Fast Launch

When you work with Service Allies to run your Facebook Ads, you won’t have to wait long to start getting leads. After 7 days of setup time, our paving clients start getting leads within 1-3 days of launch!

High Lead Volume

Whether you need a handful of leads to land a few extra projects, or you need hundreds to support a growing sales team, we’ve got you covered.

Build Your Brand

Your Facebook Ads will be shown to thousands of local homeowners every single month. Show photos of your work, feature your reviews, and grow your company’s reputation in your local service area. 

Lead Nurturing

Service Allies will create a custom sales video on your company’s behalf to help build prospects’ confidence in moving forward with your roofing company. You will also be able to nurture your leads with email and text appointment reminders.

Timeline to Get Started

1. Onboarding

Reaching your ideal customer is important, so we begin by collaborating with you to decide what campaigns to run and where to run them. We learn about your company, make recommendations, and get all the information we need to start building your campaigns.

2. Setup

We will write your ads, decide on images to use, create your sales video, and build everything else that’s needed for your campaigns. The entire setup process normally takes about 7 days.

3. Launch

After setup has been completed, we will have a launch meeting. This meeting is to equip you and your team with what you need to book leads. We will launch your ads the same day, and leads usually start coming in within 1-3 days.

Case Studies

Our results for companies just like yours!

New Jersey remodeler sells $189,000 in new projects within a few months

Brian from Denver, Colorado generated $800,000 through Service Allies

A basement-specialized Pennsylvania contractor adds $470,000 in basement finish sales

About Facebook Ads Video

Service Allies owner Peter demonstrates our Facebook Ads program.

More about Facebook Ads for Roofers

Facebook Ads are a powerful tool to generate both retail leads and storm leads for roofing companies. Service Allies runs Facebook ads for contractors based on the unique value proposition you offer to homeowners.

Retail Roofing Ad Campaigns

Roofing is a service that everyone needs and no one wants to pay for. The market for luxury roof replacements is very small, and most homeowners only replace their roofs if they absolutely need to. 

In order to get interested prospects through Facebook ads, retail roofing campaigns typically need to include a special offer. This offer could be:

  • Financing offers like low monthly payments, 0% APR, etc.
  • A cash or percentage discount on services
  • Discounted roofing tune up offer

Storm Damage Ad Campaigns

After a heavy storm hits, market demand for roofing shoots up. During these times, you typically don’t need a special offer to generate leads with Facebook ad campaigns. You can offer a free inspection, free quotes on roof replacements, or state your availability for emergency tarping. 

Ad Images

Before and after images work great for advertising on Facebook. However, if your company doesn’t have a good selection of images, we can use stock photos or photos from other contractors who have given us permission. 

Homeowners should be able to see the ad and think “that looks like my roof!” You wouldn’t show a picture of a Florida tile roof in ad campaigns running in Pennsylvania. Or, you wouldn’t show a picture of a shingle roof being replaced with palm trees in the background, since we don’t have palm trees in Pennsylvania. 

On a side note, if you struggle to get good photos of projects, we highly recommend Company Cam. It’s an app that allows you to get photos and attach them to projects, and store the photos online for anyone to access.

How Leads are Generated

We get leads by running lead form campaigns on Facebook and Instagram. These lead forms contain a few qualifying questions to filter out low-quality leads.

Why Service Allies?


OYour ideal customers are out there. In order to reach them, the messaging in your ads needs to align with how they’re thinking and what they’re looking for. We point our messaging towards homeowners who are in the market for your service and are close to a buying decision.


Service Allies specializes in serving home improvement contractors. With a solid understanding of this industry, and how homeowners think, we’re able to write ads that effectively generate hundreds of high quality leads.


You’ll never have to be in the dark about what we’re doing for your company. We include a monthly report with a Google document where all our activity on your ad campaigns is reported. 

Market Exclusivity

We only work with one contractor per local area. While you’re working with Service Allies to run ads in your service area, we won’t run ads for any competing contractors in the same market.

Schedule a call with Service Allies today. Just click "Schedule a Call"