Roofing Leads

Start Getting Exclusive Roofing Leads within Days

Keep your pipeline full with 20 to 60 new leads every month
Get exclusive leads through your own advertising!
Start getting leads within 1-3 days of launch
Use our lead management dashboard to sell more jobs
And get eyes on your business with roughly 30k to 70k views every month!
Schedule a Call →
A picture of a roof that is zoomed in

“Peter has been an absolute asset to our company. He has given us the edge we needed to find our customers. Anyone can make a Facebook ad and boost it. What Peter offers is expertise in finding your target audience, capturing their information and connecting you with them while they are in an emotional buying state…“

John Wisniewski

“Service Allies has been an amazing addition to our lead systems. We have dropped all other marketing services and focused solely on Peter Lewis and his team. Awesome follow up, professional to say the least. I would recommend Service Allies to ANYONE  who is serious about growing their business! Also the leads are better qualified than ever before! …”

Pete Farris

 “... I started with Service Allies last week and the leads that have been generated off our campaign are real and they answer the phone and you can actually set an appointment with them.  Closed my first customer within 1 week.  Already paid for the campaign fees.”

Tim Stark

Highly recommend to anyone out there looking for lead generation and marketing services. Peter is great to work with, provides training on lead management and is accessible.”

Ben Lewis

Schedule a Call

Interested in exclusive roof leads? Schedule a short phone call to see if Service Allies is right for you.

How We Generate Roofing Leads

We show your business and your unique offer to local homeowners. When these homeowners reach out to you, they become your exclusive leads.

An illustration that shows the progression from targeting, to running ads, to capturing leads, and priming the leads with a video

1. Target Locally

We target your local towns and cities with Facebook ads manager, to get in front of homeowners within your service area.

2. Attract the Best

We'll write ads and use images that are most likely to resonate with your ideal customers.

3. Convert

Using a special offer and compelling ad copy, we'll encourage these qualified leads to enter their contact information.

4. Prime for Closing

After filling out their info, these leads will be redirected to a landing page with a sales video to help them get to know your company and prime them before talking to you.

What Makes Service Allies Leads Stand Out

An icon demonstrating good quality leads

Good Lead Quality

At Service Allies, lead quality is a huge focus. To help you get high quality roofing leads, we carefully consider the type of messaging, images, and qualifying questions we use. We also take feedback from the deals you close to help optimize our campaigns.

An icon showing an exclusive lead

Lead Exclusivity

Your leads will be 100% your own; we don't share leads between contractors!

An icon showing lead volume scaling up

Scalable Lead Volume

As your need grows for more leads, you can scale up your Facebook ads budget. In markets with over a million population, you should be able to scale to 100 leads per month or more.

An icon with arrows demonstrating a fast launch time

7-Day Launch Time

It takes us 7 days to build your ad campaigns. After that, we'll launch, and leads normally start coming in within 1-3 days.

PA paving company gets 457 leads in less than 9 months

In just over 8 months a Pennsylvania paving company generated 457 exclusive paving leads with Service Allies

I cold called a paving company earlier this year to see if they were interested in our lead generation program with Facebook ads. I happened to have really good timing - the owners were thinking about running Facebook ads and, at the time I called, were actually writing out a text to someone else to ask about running them. The timing was incredible and felt like an act of God. The results we were able to generate were also incredible.

In just over 8 months, we generated 457 leads with $9,938.27 in ad spend ($21.74 per lead!). Keep in mind - these are all exclusive leads reaching out to the company directly.

Recently, I talked to the gal responsible for calling all the leads and she told me that they had booked 90% - 95% for sales appointments. Not only had they booked all those sales appointments - but their close rate is 70%! 

Some of these leads were for small ticket items, like seal coating ($400 on average.) Some, however, were large driveway paving projects, reaching up to $14,000. They sold one or two commercial projects. She told me their average ticket ranged somewhere between $2000 - $6000 on sold projects. If you split that down the middle the average ticket is $4000.

While these results are incredible on their own, there are likely many more projects that came in through their site or through referrals that can't be tracked by Service Allies. Because in addition to the directly tracked leads, their ads got seen 763,003 times by 166,513 people. That is some serious brand power!

If you own a paving business and would like to work with Service Allies, give us a call or schedule a demo today.

A Video From the Owner

Peter talks about our exclusive leads and typical results.

More About Our Roof Leads

Service Allies offers lead generation services to roofing contractors. In our campaigns, we tend to focus on roof replacements.

Getting roofing leads through Facebook ads give you the opportunity to promote your company’s message and brand, and potentially get very high quality leads depending on the messaging used. 

We’ve successfully generated exclusive leads for:

  • Free estimates for retail customers
  • Free estimates with a financing offer
  • Roofing tune ups
  • Roof inspections after a storm
  • Emergency tarping services after a storm

Getting the Most Out of Your Roofing Leads

1. Get Pictures of Your Work

Authentic images tend to work better than stock images. Having a gallery of pictures (especially before and afters) could help Service Allies get you better results. 

If you find that you and your team have trouble consistently getting good pictures, look at Company Cam. The contractors we know who use this app all seem to be able to make project photos a regular part of their process!

2. Good Follow-Up

Following up with your leads is key to help you stay visible. Look for ways you can add value to the conversation and serve your customers. All other things being equal, customers will likely choose you over your competitors.

3. Promotional Offers

Roofing is something that everyone needs but very few people like to pay for. Sweetening your campaign with financing offers, discounts, or tune up offers can help increase the amount of leads your Facebook ads campaigns generate.

Getting Started

Are you interested in working with Service Allies? Schedule a call with us to see if our program can help meet your needs. 

Sell More Jobs with our Lead Management Dashboard

An image of a phone and a laptop with the service allies lead management dashboard pulled up


Get notified as soon as new leads come in. This helps you call new leads quickly and book more appointments! 


Schedule appointments with customers through the app and run automated appointment reminders to stay top of mind.


Take notes, mark sold jobs, and track your return on investment all in one place.

Or, Use Your Own

Get leads pushed to your own software to save time and avoid double data-entry. We integrate with almost all major platforms including:

An illustration showing leads coming from a lead form and going automatically into a crm system
A small black and white photo for the jobber softwareA small black and white photo for Job NimbusA small black and white photo for pipedriveA small black and white photo for the contractor foreman softwareA small black and white photo for the market sharp softwareA small black and white photo for the housecall pro softwareA small black and white photo for the jobber softwareA small black and white photo for the high level softwareA small black and white photo for the builder acculynx software

Why Service Allies?


We do our best to run ads that are truthful and we avoid manipulative marketing practices like selling through fear.

Not only will you this give your customers a better experience, but will protect your image as a company. Learn more about us.


Service Allies focuses on one thing: getting quality leads for home improvement contractors through paid Facebook ads.

This level of attention allows us to be thorough, streamlined, and to get good results for our clients.

Pricing Information

We don’t sell our services on a per-lead basis. Instead, you give us a monthly budget to manage, and we work to get you as many good leads as possible within that budget. The average lead cost is $50 in ad spend. We have separate fees to run our system.

Schedule a Call

Interested in working with us? Schedule a short phone call to see if Service Allies is right for you.