Get Leads, Grow Your Brand
Facebook ads are a powerful way to quickly get in front of your ideal customers, advertise your most profitable services, and start getting leads quickly. On average, our clients get around 25 leads per month.
Schedule a Call
Interested in working with us? Schedule a short phone call to see if Service Allies is right for you.
What We Do
Here's what we do to give you the best chance of success with leads that are generated from Facebook:
Our Strategy to Help You Win with Facebook Ads
1. Custom Facebook Ad Campaigns for Your Contracting Business
After seeing what the opportunities are in your local market, we’ll create custom Facebook Ad campaigns that are written to attract your ideal home improvement customers. Whether you want high end remodeling leads, walk-in shower leads, or hardscaping leads, our ads will be tailored for your needs.
2. Testing to See Which Facebook Ad Campaigns are Generating the Best Home Improvement Leads
We test different Facebook Ad campaigns, targeting methods, and ad images to see what drives the best quality leads for your home improvement company. Regular check-ins with you and your team help us know which ad campaigns to scale, and which ad campaigns to minimize.
3. Tweaking Our Home Improvement Ads Based on Your Feedback
We constantly evaluate how things are going on your end. Are your leads turning into sold home improvement projects? Are you able to schedule and sell an expected amount of leads? How high is lead intent? Based on quantitative and qualitative feedback, we’ll steer your ad campaigns towards what’s working best.
4. Accomplishing Your Long Term Vision
Whether your long term vision is to become a highly specialized remodeling contractor, a home improvement company that does tens of millions in revenue per year, or to simply maintain what you already have, Service Allies will come alongside you to help you meet your objectives. Our ads will be created and optimized with your company’s objectives in mind!
Lead Quality is Our Top Priority
We get that you don't just need leads - you need leads that will buy. When we write ads we focus on what will work best to match you with your ideal customer. This includes:
- Using images, and wording the ads in a way, that are designed to attract customers for your specific type of project!
- Writing your Facebook Ads in a way that’s designed to attract customers who are ready to buy.
- Using custom qualifying questions, and wording, to discourage people who aren’t ideal candidates from reaching out to your company!
Why Work with Service Allies?
1. We’re Specialized in Working with Home Improvement Contractors
Service Allies is a Facebook Ads marketing agency that specializes in getting leads for most types of home improvement contractors. We understand homeowners, and we understand how to write ads that get homeowners who are the right fit reaching out to your contracting business!
2. We’re Specialized in Paid Social Media - Facebook and Instagram Ads
We focus on what we’re good at: Facebook Ads for contractors and Instagram Ads for contractors! This laser-focus allows us to offer a streamlined service, a fast launch time, and insights on Facebook leads for contractors.
3. Proactive, Intentional Ad Campaign Management
We check, update, and optimize your ad campaigns on a twice-per-week basis - with all of our activity logged in a live Google doc that you’ll have access to! You’ll get to see how your ads are being actively worked on and enjoy transparent reporting.
How Billing Works
To manage your ads, Service Allies charges a flat monthly management fee. What you spend on ads is then up to you. On average, our home improvement clients get one lead for every $40 to $80 worth of ad spend.
Grow Your Brand In the Local Market
In addition to getting homeowner leads, you’ll get to grow your business and brand by getting in front of tens of thousands - if not hundreds of thousands - of local homeowners!
Want to Get This Going Fast?
Service Allies has a lightning fast 7-day setup process. Here’s how it works!
1. We’ll Have an Onboarding Call
On this call, we’ll get all the assets we need to build your campaigns. We’ll also work with you to come up with a good Facebook Ads marketing strategy, and decide on what campaigns we’ll start with.
2. Building Everything in 7 Days
Over the next 7 days, we’ll set up your account. This includes:
- Setting up our lead software on your behalf, or integrating with the CRM you already use
- Researching the competition in your market to see how to make your ads stand out
- Writing ads, deciding on ad creative, and building your campaigns in Facebook
3. Launch Call
On our launch call, we’ll review your Facebook Ads together before going live. After that, we’ll launch. Leads typically start flowing in within just 1-3 days of launch!
All Facebook Ads
All Facebook Ads services offered by Service Allies.
Frequently Asked Questions
What makes Service Allies different from other HVAC Facebook ads companies?
What makes us different from other Facebook ads companies is the pains we take to make the leads good quality. This includes the way ads are written, images that are used, the video ads we create, qualifying questions we ask in the lead form, and getting feedback from you to know which campaigns are getting the best quality leads.
How will we get notified when new leads come in?
You can get notified by text, email, app notification, or any combination of the three.
Is there a contract?
There’s no long term commitment with Service Allies. It’s a month to month agreement!
How do people see the ads?
Local homeowners see the ads depending on where we tell Facebook to target. We can use zip codes, or multiple targeting radiuses, to show ads in the areas you want. Homeowners who are on Facebook or Instagram in those areas see your sponsored ad as they scroll.
How many leads can we generate?
It depends on 1) how low we can get your cost per lead and 2) your monthly ad spend budget. Lead costs typically fall between $25 and $75 per lead. If you spend $5000 per month on ads, that would mean between 200 and 66 leads. The more populated your service area is, the higher the scaling potential.
How much do you charge?
You will have two separate costs. The first cost is ad spend, which Facebook will bill you directly for. I typically recommend a monthly budget of $1000 - $2000 to start. Since the average lead cost is $50 in ad spend per lead, this should get you roughly between 20-40 leads monthly. If you need more or less, we can adjust advertising spend as you need. The second cost is our agency fees, which are only available on a live demo call.
How good are the leads?
Normally, between 20% and 40% can normally be booked for sales appointments. This requires that you follow up with the leads consistently, and have a good process for getting them scheduled.
How long does it take to start working?
When a new client signs up, we start with an onboarding call, and launch 7 days later. Over the past 5 years I’ve run this lead generation program, I’ve never seen it take longer than 2-3 days after launch to start getting leads.
How many people are you working with in my market?
We only serve one contractor in a local market. Even if you are part of a large metro area, we’ll single out an exclusive zone just for you. We still have a relatively small client base at the time of writing, so there is a good chance your market is still available. However, the sooner you reach out the better.
How many contractors are going to get the leads?
Just you. Facebook ads will be shown under your business name, and all the generated leads will be exclusively yours.
What if I'm not on Facebook or don't have a business page?
No problem. It's fairly simple to set up a Facebook business page, so we can do this for you at no extra charge. Also, don't worry if your current Facebook page doesn't have many likes. It doesn't seem to affect the volume or quality of leads at all.
How do you get the leads?
We get leads by running ads on Facebook. Ads are like Facebook posts, except you pay Facebook to show your ad to a specific local area and demographic. If you currently don’t use Facebook, or don’t have a Facebook page, that is no problem. We’ll set up a page on your behalf to run ads from.