Looking for more bathroom remodeling leads? Get exclusive, high-quality leads while building your local reputation at the same time.
How it Works
To generate prospective customers looking for a bath remodel, we first get access to your Facebook page, or create one for you. We then set up a combination of ad copy, images, targeting, and a landing page.
A Facebook Ad is basically a Facebook post with a “sponsored’ label on the top, and you can choose demographics and targeting to determine who will see these ads. Prospects in your area looking for a bath remodel will see the ads and fill out a form, becoming a lead. We set all of this up to generate bathroom remodel leads on your behalf.
We also set up an account in HighLevel on your behalf (an automation & lead management software.) You will get a text notification when a new lead comes in so that you know you have a new prospect looking for a bath remodel.
Most Remodeling companies aren’t running Facebook Ads. This makes it a powerful niche market without much competition. This may change in time, as more companies discover its capabilities and start running their own ads.
Bathroom Leads Case Study
NJ shower installation company adds $173,000 in revenue
A New Jersey company was looking for a way to get more bathroom remodeling leads for their tub-to-shower conversions. They specialize in installing Luxury Bath showers, and keeping their sales pipeline full is crucial to their business. After starting with Service Allies, they generated $173,000 in sales from our leads.
Service Allies Lead Advantages
At Service Allies, our bath leads are...
Exclusive
Service Allies is not a lead distributor. Many lead companies work by advertising their own brand, getting leads to reach out for a bath remodel, and then sell those leads to one or more local remodeling companies. Service Allies sets up and runs ads from your company, allowing you to get exclusive bath remodel leads that belong only to you.
Specific
A strong advantage of Facebook is that you have more control over the types of leads you get, based on the messaging you put in the ad. The vast majority of the leads provided by Service Allies are leads looking for a bath remodel (or whatever the ad was intended to generate) instead of handyman projects or other types of projects you don’t want. This allows you to focus on the types of remodeling projects (baths, for example) that are most profitable to you!
Scalable
With Facebook, you pay for impressions (views.) A small percentage of people who see your ad will fill out the form and become a lead. The more impressions, the more leads. If you decide you need more than 20-40 leads per month, you can ask us to increase your ad budget to increase the amount of bathroom remodeling leads that come in. If your market has a decent population (over 300,000), you will have some room to scale up your ad budget and get more leads each month.
Your Digital Billboard
Get 30,000 to 70,000 impressions every month while the leads pour in.
In addition to getting leads, Facebook has great value for brand awareness. Your business will be shown 30,000-70,000 times each month who may be in the market for a renovation at some point, even if they aren’t at the moment. The added brand value helps generate referrals and helps to amplify your other marketing sources.
Automated Text & Email
Calling leads back quickly will help you get more appointments booked and give you the opportunity to close more bathroom renovation projects. To help you in this, we set up a system called HighLevel on your behalf that sends text and email notifications when you have a new lead. This system also sends out an auto-response to the lead, in case you aren’t able to call back immediately.This system is also good for tracking. Knowing which leads are turning into booked appointments and sales will help us know which campaigns are the most profitable for your business to run.
Dedicated Ads Management
We regularly check up on, make adjustments to, and split test your bathroom renovation ad campaigns to make sure you keep getting lots of leads. We also pay attention to what’s happening on the back end with your sales, and focus campaign budgets on what’s actually working well for you.
We do this on a regular twice-per-week basis. With Service Allies, your lead generation ad campaigns are in good hands!
Convenient Monthly Reporting
You won’t have to guess what we’re doing to help you get quality bathroom remodeling leads. We keep track of all your campaign optimizations in a Google Doc. This doc, along with an ad spend summary, will be sent to you at the beginning of each new calendar month.
An Innovative Approach
We’re always looking for new ways to make our ad campaigns more cost effective while producing high-quality leads.
To do this, we break down our marketing funnel and look at how we can improve each stage individually. The images, headlines, and ad body are optimized to speak to your ideal customer, while the calls to action and offering are designed to get them to reach out to you. We work on each step one-by-one to help you get the most out of your ad spend budget.
We Focus on One Thing
Service Allies is laser focused on generating home improvement leads with paid social media ads. The same program we’ll be launching to help you get bath remodel leads has been responsible for generating over $23,000,000 in home improvement revenue. You’ll be starting with campaigns that have already been proven to work.
Also, since we only do paid social media ads (specifically Facebook) we’re not spread thin between a large variety of marketing services. This means a faster, more streamlined operation with less hiccups.
How our Program Compares to Other Programs
Most marketing companies offer a complete package that involves a website, SEO, Google Ads, Social Media Management. Service Allies is unique in that we specialize in one area where we shine - Paid Social Media ads.
Paid social media allows you to show up right in your customers’ Facebook or Instagram feed in the local areas you choose, with your offer and your message. We’ve seen it work over and over again for a variety of home improvement companies, and we’ve decided to make it our core offering. This helps us stay streamlined while getting the best results for our clients possible.
Our program allows you to start getting bathroom remodel leads right away without you having to switch your website, SEO, etc., over to our company.
We also include a pre-sales video and a lead management system to make your lead generation efforts more effective and help you sell more bath projects!
Get Leads Sent to your Software Automatically
We can integrate with most software programs on the market and automatically send leads to them. This helps you avoid double data entry. If you want to know if we can integrate with your specific software, ask them if they can create new leads with a Zapier or Webhook integration.
Here are a few of the programs we integrate with:
How We Get High Quality Bath Leads
Lead quality, or more accurately, the likeliness of the lead to buy from you, is determined by three different factors.
1. Lead Qualification
If a lead is in the market, is located within the bounds of your service area, and has money to purchase your service, they’re a qualified lead. This alone doesn’t determine that they’ll buy from you, but it’s obviously important. To get you qualified leads, we place a lot of importance on the messaging and images we use in our ads, which platforms ads show up on, and the targeting we use.
2. Trust for Your Business
People buy from people they know, like, and trust. Referrals, contrary to leads, are basically pre-sold customers who are coming to you to have their order taken. Leads, on the other hand, need to be sold on your business. We create a sales video on your behalf that we show to new leads after they submit their information. This gives them a human connection with your business and get them primed to talk to you.
3. Communication with Your Business
Communication is something we help with as well. Our CRM system sends automated texts and emails for new leads and for appointment reminders. This helps you stay top of mind for new prospects and helps increase your chances of closing the sale.
Remodeling Businesses with an Advantage
In our experience, you’ll have more success on our bath remodeling leads program if one or more of the following are true:
- You offer free consultations
- You can get projects done more quickly than competitors in your market
- You have plenty of photos of real projects (cell phone photos work well), especially before and afters
- You have 10+ 5 star reviews
Pricing Information
Most leads cost between $30 to $80 each for our clients. This cost is determined by how much ad spend is required for each form submission. This cost is in addition to our monthly management fee.
Why Service Allies?
Service Allies is run by Peter Lewis. Peter has advertised for home service and home improvement contractors for the past 5 years, helping to generate over $23 Million in sales for his clients.
Our style of advertising is to find out what the market needs and help meet those needs; we don’t play games with bait and switch tactics or similar manipulative practices. Our mission is to be your ally in providing good service to your customers!
Frequently Asked Questions
What makes Service Allies different from other HVAC Facebook ads companies?
What makes us different from other Facebook ads companies is the pains we take to make the leads good quality. This includes the way ads are written, images that are used, the video ads we create, qualifying questions we ask in the lead form, and getting feedback from you to know which campaigns are getting the best quality leads.
How will we get notified when new leads come in?
You can get notified by text, email, app notification, or any combination of the three.
Is there a contract?
There’s no long term commitment with Service Allies. It’s a month to month agreement!
How do people see the ads?
Local homeowners see the ads depending on where we tell Facebook to target. We can use zip codes, or multiple targeting radiuses, to show ads in the areas you want. Homeowners who are on Facebook or Instagram in those areas see your sponsored ad as they scroll.
How many leads can we generate?
It depends on 1) how low we can get your cost per lead and 2) your monthly ad spend budget. Lead costs typically fall between $25 and $75 per lead. If you spend $5000 per month on ads, that would mean between 200 and 66 leads. The more populated your service area is, the higher the scaling potential.
How much do you charge?
You will have two separate costs. The first cost is ad spend, which Facebook will bill you directly for. I typically recommend a monthly budget of $1000 - $2000 to start. Since the average lead cost is $50 in ad spend per lead, this should get you roughly between 20-40 leads monthly. If you need more or less, we can adjust advertising spend as you need. The second cost is our agency fees, which are only available on a live demo call.
How good are the leads?
Normally, between 20% and 40% can normally be booked for sales appointments. This requires that you follow up with the leads consistently, and have a good process for getting them scheduled.
How long does it take to start working?
When a new client signs up, we start with an onboarding call, and launch 7 days later. Over the past 5 years I’ve run this lead generation program, I’ve never seen it take longer than 2-3 days after launch to start getting leads.
How many people are you working with in my market?
We only serve one contractor in a local market. Even if you are part of a large metro area, we’ll single out an exclusive zone just for you. We still have a relatively small client base at the time of writing, so there is a good chance your market is still available. However, the sooner you reach out the better.
How many contractors are going to get the leads?
Just you. Facebook ads will be shown under your business name, and all the generated leads will be exclusively yours.
What if I'm not on Facebook or don't have a business page?
No problem. It's fairly simple to set up a Facebook business page, so we can do this for you at no extra charge. Also, don't worry if your current Facebook page doesn't have many likes. It doesn't seem to affect the volume or quality of leads at all.
How do you get the leads?
We get leads by running ads on Facebook. Ads are like Facebook posts, except you pay Facebook to show your ad to a specific local area and demographic. If you currently don’t use Facebook, or don’t have a Facebook page, that is no problem. We’ll set up a page on your behalf to run ads from.
Schedule a Call
Interested in working with us? Schedule a short phone call to see if Service Allies is right for you.