Mold Remediation Leads
Start Getting Quality Mold Remediation Leads within Days
“Peter has been an absolute asset to our company. He has given us the edge we needed to find our customers. Anyone can make a Facebook ad and boost it. What Peter offers is expertise in finding your target audience, capturing their information and connecting you with them while they are in an emotional buying state…“
John Wisniewski
“Service Allies has been an amazing addition to our lead systems. We have dropped all other marketing services and focused solely on Peter Lewis and his team. Awesome follow up, professional to say the least. I would recommend Service Allies to ANYONE who is serious about growing their business! Also the leads are better qualified than ever before! …”
Pete Farris
“... I started with Service Allies last week and the leads that have been generated off our campaign are real and they answer the phone and you can actually set an appointment with them. Closed my first customer within 1 week. Already paid for the campaign fees.”
Tim Stark
“Highly recommend to anyone out there looking for lead generation and marketing services. Peter is great to work with, provides training on lead management and is accessible.”
Ben Lewis
Schedule a Call
Interested in mold remediation leads? Schedule a short phone call to see if Service Allies is right for you.
How We Get Your Exclusive Mold Remediation Leads
We run Facebook ads to homeowners in your service area who meet certain targeting criteria. These prospects become your leads as soon as they contact your business for an inspection or quote.
1. Target Locally
Reach homeowners in your direct market with local targeting and work with us to create a winning strategy to generate quality leads.
2. Attract the Best
We'll run ad campaigns that are designed to attract your ideal customers. It can help to show images of mold issues, so that your ideal customers will know your service is specifically for them.
3. Convert
We'll outline the unique services and benefits your company can offer as mold remediation experts. This will encourage local homeowners to reach out to you.
4. Prime for Closing
New mold remediation leads will be directed to a sales video. This is a video Service Allies creates to represent your company and help build trust with your potential new customers.
What Makes Service Allies Leads Stand Out
Good Lead Quality
At Service Allies, we put a premium on lead quality, and much of our effort is focused on it. To get high quality leads, we take care to use the images and messaging that's most likely to attract the right crowd. We also use your real-time feedback to make sure we're spending money on the campaigns that work.
Lead Exclusivity
Your leads will be exclusively your own. Prospects become leads by reaching out to your brand, and we never share your leads with other contractors.
Scalable Lead Volume
Whether you need 20 or 100 leads each month, we can help. Most of our clients budget for about 20 to 60 leads, but if you have a large service area and would like to scale to 100+, you have that option.
7-Day Launch Time
It takes Service Allies about 7 days to build ad campaigns for new clients, shoot a sales video, and set up the lead management system. After we turn your ads on, leads start coming in within 1-3 days.
These contractors in Orlando, FL generated 957 exclusive leads through Service Allies
A group of Orlando, FL contractors work together with Service Allies to get 957 restoration leads with projects that can be covered through homeowners insurance.
In December of 2021, a few restoration contractors in Orlando, Florida teamed up and hired Service Allies to generate leads for them. Since they didn’t want to advertise their business name directly, we set up a separate brand to generate leads from. They started getting leads right away.
At the time of writing, they’ve received a total of 957 leads at an average cost of $45.51 per lead, and their ads have been seen 1,003,310 times! We are still running ads for them to this day.
These campaigns included ads for duct cleaning, drywall repair, mold testing, and more. Their business model is to do an initial home inspection for customers and help them find repairs and remodels that can be covered through insurance. They use our lead management system to track, update, and schedule home inspections with their leads.
After seeing the affect of the branding, they recently decided to fully harness the power of the branding by running ads directly from one of their brands.
Other Case Studies
More results we've generated for companies just like yours!
A Video From the Owner
Peter talks about our exclusive leads and typical results.
More About Mold Remediation Leads
About Our Program
Service Allies offers lead generation to mold remediation contractors. We get exclusive leads by having customers reach out to your business directly, and only work with one contractor per market.
To get leads, we set up Facebook ad campaigns on your company’s behalf. We do this by getting access to your company Facebook page, or creating a Facebook page for you. We run ads to local homeowners within your service area.
The key to getting leads through Facebook is knowing how to approach your target customers. Peter, the owner of Service Allies, has been working with home improvement contractors for the past 5 years and has helped generate over $23 million in revenue through Facebook Ads.
Why Facebook Ads
Facebook offers a powerful way to get mold remediation leads through its ads platform. There are two main reasons why:
1. The Customer Buying Window
For many homeowners, mold isn’t treated as an emergency (even if it should be.) They may know that they need to hire a professional for mold remediation, but they may not feel the need to act on it right away. And if they have minor mold on their kitchen cabinets, for example, they may delay for a long time.
What this means is that, at any given time, there is a large pool of homeowners who are in the market for mold remediation.
Let’s contrast this with water mitigation. If a homeowner’s washing machine floods their basement, they will have a water mitigation on the phone within minutes if not seconds. The buying window is very small, so you don’t have much time to get in front of this customer with a Facebook ad.
With mold, however, customers don’t act as quickly. This gives you lots of time to get in front of them with a Facebook ad, and get them to reach out to your business. This makes Facebook ads an excellent way to get mold remediation leads.
2. Ads Show Based on Activity
A powerful feature of Facebook ads is the ability to show ads to users based on their activity. Have you ever been talking about something and then see an ad for it the next day? Lots of people have similar experiences.
Facebook’s algorithm seems to “know” when people are in the market. So if a homeowner starts searching for information about mold, for example, Facebook may begin to show ads to them from a local mold remediation company.
Example Mold Remediation Campaigns
Here are a few examples of ad campaigns we can run to get mold remediation prospects. (The campaigns we run for your company might be different, depending on your process, your local market, and other factors.)
1. You May Be Entitled to a New Kitchen or Bathroom through Insurance
If a homeowner has mold, they may qualify for insurance coverage to repair or replace the damaged items. Mold on kitchen cabinets, for example, might mean a ten thousand dollar check from insurance.
One of the campaigns we run that we’ve seen success with is “You may be entitled to a new kitchen through insurance!” When they fill out the lead form, it explains that if they have mold or water damage, they may qualify for insurance coverage.
There is very little friction for the homeowner with this campaign, and it tends to generate a high volume of leads.
When you work with the customer, you can charge for mold testing and remediation, and guide them on filing a claim if that is within your scope of work.
2. Looking for a Mold Remediation Expert?
This style of campaign is more direct. It will attract customers who already know they have mold, and have been thinking about hiring an expert to take care of it. Lead cost may be higher on this campaign, but there’s a good chance that lead quality will be better.
3. Suspect Mold? Get a Property Inspection
This campaign targets homeowners who suspect they have mold, but aren’t sure. Or, they aren’t sure if the mold is serious and warrants hiring an expert. Depending on your market, leads may be inexpensive. But selling these inspections and remediation may require a stronger sales process than other types of campaigns.
ROI (Return on Investment) Scenario
At Service Allies, our average cost for mold remediation leads is between $40 to $50 in ad spend. Please note: this does not include our monthly management fee. For more information about our monthly fee, please schedule a full demo of our services.
Let’s look at some potential scenarios for return on ad spend.
Let’s say you spend $2000 on ads and your average lead cost is $50. This would get you 40 mold remediation leads.
Out of those 40, if your booking rate is 30%, you would schedule 12 appointments.
Out of those 12, if your close rate is 50%, you would close 6 deals for mold inspections. Assuming an average mold inspection ticket of $2,000, this would get you $12,000 in revenue.
If 2 out of those 6 deals turn into full mold remediation projects, you could generate another $10,000 to $50,000. (Let’s say $30,000, for this example.)
If the math worked out this way, you would sell $30,000 in revenue from just $2,000 in ad spend (A 1:15 ad spend to revenue ratio.)
Please note: this is a projection based on simple math and not a prediction or guarantee.
Success with Mold Remediation Leads
Here are some items that will help you be more successful with Service Allies’ mold remediation leads.
1. A Strong Follow-Up Process
Scheduling leads and having a solid booking rate (30% or more) requires a good follow-up process.
This means calling leads quickly, and following up a few times via phone call and text if they don’t pick up right away. Service Allies offers Appointment Setter Training to help you book as many leads as possible. Following this process will help you get better results from our program.
2. A Strong Sales Process
To sell mold inspections and remediation, you’ll need to know how to listen to customers and offer solutions. You will also need good equipment to properly perform the inspections.
Ideally, you should be able to offer quotes on the spot for mold inspections. But if you can’t, scheduling a follow-up appointment with these customers will help you close the deal.
3. Good Reviews and Professional Website
While good reviews and a professional website aren’t required to generate leads, they will help you convert homeowners who don’t immediately become leads.
Instead of filling out a form on Facebook, some homeowners prefer to do the research first. They click off Facebook and search for your company to look at reviews and look at your website. Since your ads will be seen 25,000 to 70,000 times every month, this tends to happen a lot.
Having good reviews and a professional website will give these homeowners confidence to reach out to you. Instead of reaching out through the Facebook form, they will fill out a form on your website or call you directly.
Getting Started
Are you interested in working with Service Allies? Here is the process to get started.
1. Demo
On our demo call, I’ll find out more about your business and make my recommendations. Our service isn’t a fit for everyone, so this is an important step. I’ll look at the size of your market, the services you offer, and other items. From there, I’ll proceed to give you a full screen-share demo of how our system works.
If you decide to move forward, we’ll review and sign the agreement, and set up a date for our onboarding call.
2. Onboarding
On the onboarding call, I’ll walk you through how to give us access to your Facebook page. We will also talk about our strategy and what would be the best campaigns to run for your business.
3. Launch
After roughly 7 days of building your ad campaigns, it will be time to launch. We’ll have a launch call where I will walk you through the Appointment Setter Training and show you how to use our lead management dashboard.
In almost every case, leads start coming in within 1-3 days of launch.
4. Campaign Management
Service Allies will manage your ad campaigns. What this means in practicality is that we’ll review results on a twice-per-week basis, and make adjustments to get the best results. We’ll look at your lead management dashboard to see which deals you are closing, and run campaigns that are most likely to get those results.
If you are interested in working with us, please schedule a call today to see if we’re a good fit!
Sell More Jobs with our Lead Management Dashboard
Notifications
Get notified as soon as new leads come in. This helps you call new leads quickly and book more appointments!
Appointments
Schedule appointments with customers through the app and run automated appointment reminders to stay top of mind.
Tracking
Take notes, mark sold jobs, and track your return on investment all in one place.
Or, Use Your Own
Get leads pushed to your own software to save time and avoid double data-entry. We integrate with almost all major platforms including:
Why Service Allies?
Integrity
We do our best to run ads that are truthful and we avoid manipulative marketing practices like selling through fear.
Not only will you this give your customers a better experience, but will protect your image as a company. Learn more about us.
Focus
Service Allies focuses on one thing: getting quality leads for home improvement contractors through paid Facebook ads.
This level of attention allows us to be thorough, streamlined, and to get good results for our clients.
Pricing Information
We don’t sell our services on a per-lead basis. Instead, you give us a monthly budget to manage, and we work to get you as many good leads as possible within that budget. The average lead cost is $50 in ad spend. We have separate fees to run our system.
Schedule a Call
Interested in working with us? Schedule a short phone call to see if Service Allies is right for you.
All Lead Types
All types of exclusive leads offered by Service Allies.
Remodeling Lead Types
Other Home Improvement Lead Types
Frequently Asked Questions
How much do you charge?
You will have two separate costs. The first cost is ad spend, which Facebook will bill you directly for. I typically recommend a monthly budget of $1000 - $2000 to start. Since the average lead cost is $50 in ad spend per lead, this should get you roughly between 20-40 leads monthly. If you need more or less, we can adjust advertising spend as you need. The second cost is our agency fees, which are only available on a live demo call.
Are these leads good quality?
In the vast majority of cases, yes. To a large extent, however, the amount of leads you book will depend on the amount of effort you put into following up with them.
How long does it take to start working?
When a new client signs up, we start with an onboarding call, and launch 7 days later. Over the past 5 years I’ve run this lead generation program, I’ve never seen it take longer than 2-3 days after launch to start getting leads.
How many people are you working with in my market?
We only serve one contractor in a local market. Even if you are part of a large metro area, we’ll single out an exclusive zone just for you. We still have a relatively small client base at the time of writing, so there is a good chance your market is still available. However, the sooner you reach out the better.
How many contractors are going to get the leads?
Just you. Facebook ads will be shown under your business name, and all the generated leads will be exclusively yours.
What if I'm not on Facebook or don't have a business page?
No problem. It's fairly simple to set up a Facebook business page, so we can do this for you at no extra charge. Also, don't worry if your current Facebook page doesn't have many likes. It doesn't seem to affect the volume or quality of leads at all.
How do you get the leads?
We get leads by running ads on Facebook. Ads are like Facebook posts, except you pay Facebook to show your ad to a specific local area and demographic. If you currently don’t use Facebook, or don’t have a Facebook page, that is no problem. We’ll set up a page on your behalf to run ads from.