Paving Facebook Ads

Grow Your Paving Company with Paid Facebook Ads

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“Peter has been an absolute asset to our company. He has given us the edge we needed to find our customers. Anyone can make a Facebook ad and boost it. What Peter offers is expertise in finding your target audience, capturing their information and connecting you with them while they are in an emotional buying state…“

John Wisniewski

“Service Allies has been an amazing addition to our lead systems. We have dropped all other marketing services and focused solely on Peter Lewis and his team. Awesome follow up, professional to say the least. I would recommend Service Allies to ANYONE  who is serious about growing their business! Also the leads are better qualified than ever before! …”

Pete Farris

 “... I started with Service Allies last week and the leads that have been generated off our campaign are real and they answer the phone and you can actually set an appointment with them.  Closed my first customer within 1 week.  Already paid for the campaign fees.”

Tim Stark

Highly recommend to anyone out there looking for lead generation and marketing services. Peter is great to work with, provides training on lead management and is accessible.”

Ben Lewis

Schedule a Call

Interested in working with us? Schedule a short phone call to see if Service Allies is right for you.

Fast Launch

Get started quickly with a 7-day setup time! After we launch your paving ad campaigns, leads typically start flowing in within just 1-3 days.

High Lead Volume

Looking for leads who are interested in driveway paving, overlays, or sealing services? We've got you covered. Whether you just need a few leads per month, or you need hundreds of leads to support a large company, Service Allies has you covered!

Build Your Brand

Since your paving ads will get in front of thousands of local homeowners every month, you'll enjoy organic leads and referrals from your ads - in addition to all of your exclusive leads!

Lead Nurturing

To give your new prospects more confidence in choosing you as their contractor, we'll create a custom high-energy sales video on your behalf. Leads will be directed to this video after filling out their information, and it will feature photos of your work, benefits of choosing your company, your unique value proposition, and more.

Timeline to Get Started

1. Onboarding

Reaching your ideal customer is important, so we begin by collaborating with you to decide what campaigns to run and where to run them. We learn about your company, make recommendations, and get all the information we need to start building your campaigns.

2. Setup

We will write your ads, decide on images to use, create your sales video, and build everything else that’s needed for your campaigns. The entire setup process normally takes about 7 days.

3. Launch

After setup has been completed, we will have a launch meeting. This meeting is to equip you and your team with what you need to book leads. We will launch your ads the same day, and leads usually start coming in within 1-3 days.

Case Studies

Our results for companies just like yours!

PA paving company gets 457 leads in less than 9 months

Schaumburg, Illinois company adds $750,000 in revenue from Service Allies leads

These contractors in Orlando, FL generated 957 exclusive leads through Service Allies

About Facebook Ads Video

Service Allies owner Peter demonstrates our Facebook Ads program.

More about Facebook Ads for Paving Contractors

Service Allies can help paving contractors land more residential projects through our Facebook Ads program. 

Types of Paving Ad Campaigns

1. Driveway Paving

To get the maximum return on your investment, advertising full driveway paving projects is a great option. These projects can range from $5,000 to $15,000 or more in revenue, so it doesn’t take a lot to start generating good returns. 

2. Overlays

If driveway paving estimates slow down during the winter, it may be the ideal time to run ads for overlays. Homeowners may be able to get more life out of their driveway by fixing cracks with overlays. And although these projects aren’t as high-ticket as full driveway paving, they can be a great way to stay busy in shoulder seasons.

3. Sealing

Paving and overlays are probably the best services to advertise in most areas. But it depends on the local supply and demand. If there are only a few contractors who offer sealing by itself, your lead cost may be much lower and it may be much easier to win jobs. Even with a lower average ticket per job, the lower lead cost could make it a huge opportunity.

Special Offers

Promotional offers can help you get more leads for the same budget. Offering a 10% discount, $1,000 off, or 0% APR financing can make your offer more enticing and will encourage more homeowners to reach out. 

In some areas, promotional offers will have very little effect. But if promotional offers significantly reduce your cost per lead, it makes a lot of sense to run them in some cases!

Why Service Allies?


OYour ideal customers are out there. In order to reach them, the messaging in your ads needs to align with how they’re thinking and what they’re looking for. We point our messaging towards homeowners who are in the market for your service and are close to a buying decision.


Service Allies specializes in serving home improvement contractors. With a solid understanding of this industry, and how homeowners think, we’re able to write ads that effectively generate hundreds of high quality leads.


You’ll never have to be in the dark about what we’re doing for your company. We include a monthly report with a Google document where all our activity on your ad campaigns is reported. 

Market Exclusivity

We only work with one contractor per local area. While you’re working with Service Allies to run ads in your service area, we won’t run ads for any competing contractors in the same market.

Schedule a call with Service Allies today. Just click "Schedule a Call"