Asphalt Paving Leads

Exclusive, High-Quality Leads for Paving Companies

Keep your pipeline full with 20 to 60 new leads every month
Get exclusive leads through your own advertising!
Start getting leads within 1-3 days of launch
Use our lead management dashboard to sell more jobs
And get eyes on your business with roughly 30k to 70k views every month!
Schedule a Call →
A cell phone with new leads on the screen that overlays a picture of a completed paving project.

“Peter has been an absolute asset to our company. He has given us the edge we needed to find our customers. Anyone can make a Facebook ad and boost it. What Peter offers is expertise in finding your target audience, capturing their information and connecting you with them while they are in an emotional buying state…“

John Wisniewski

“Service Allies has been an amazing addition to our lead systems. We have dropped all other marketing services and focused solely on Peter Lewis and his team. Awesome follow up, professional to say the least. I would recommend Service Allies to ANYONE  who is serious about growing their business! Also the leads are better qualified than ever before! …”

Pete Farris

 “... I started with Service Allies last week and the leads that have been generated off our campaign are real and they answer the phone and you can actually set an appointment with them.  Closed my first customer within 1 week.  Already paid for the campaign fees.”

Tim Stark

Highly recommend to anyone out there looking for lead generation and marketing services. Peter is great to work with, provides training on lead management and is accessible.”

Ben Lewis

Schedule a Call

Interested in paving leads? Schedule a short phone call to see if Service Allies is right for you.

How Your Paving Leads are Generated

We set up Facebook ad campaigns to run in your local service area. Homeowners in this area see your ads for paving services, and reach out to your business directly.

An illustration that shows the progression from targeting, to running ads, to capturing leads, and priming the leads with a video

1. Target Locally

We run ads in your local service area after mapping it out with you.

2. Attract the Best

We run the ads and use the images we think will work best to attract the customers and projects you're looking for!

3. Convert

We'll highlight the key benefits of using your paving company to encourage your ideal leads to reach out to you.

4. Prime for Closing

We create a high-energy, custom sales video on your company's behalf to get new leads excited about working with you!

What Makes Service Allies Leads Stand Out

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Good Lead Quality

Our ads our designed to attract high-quality leads who are in the market for paving services. We can narrow down services by seal coating, paving, overlaying, etc. You can normally book 30% to 40% of our leads and close between 25% to 40%. Sometimes these numbers are higher. For example, a PA paving contractor we work with reports a 90% booking rate and 70% close rate. Please note that you should only expect these numbers with a good follow-up process and sales process.

An icon showing an exclusive lead

Lead Exclusivity

We'll only work with one paving contractor in each local market and only generate exclusive leads for that contractor. We're not a third party lead distribution service.

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Scalable Lead Volume

You can adjust the amount of leads you get each month by scaling your budget. Although our average client opts for about 20 to 60 leads monthly, you can scale much higher depending on how big your service area is and your budget. We should be able to generate over 100 leads each month if needed in service areas with over a million people.

An icon with arrows demonstrating a fast launch time

7-Day Launch Time

Once you sign up and onboard with Service Allies, it only takes us 7 days to build your campaigns. After those 7 days, we'll have a launch call and turn on your campaigns. From the time of launch, leads virtually always start coming in within 1-3 days.

PA paving company gets 457 leads in less than 9 months

In just over 8 months a Pennsylvania paving company generated 457 exclusive paving leads with Service Allies

I cold called a paving company earlier this year to see if they were interested in our lead generation program with Facebook ads. I happened to have really good timing - the owners were thinking about running Facebook ads and, at the time I called, were actually writing out a text to someone else to ask about running them. The timing was incredible and felt like an act of God. The results we were able to generate were also incredible.

In just over 8 months, we generated 457 leads with $9,938.27 in ad spend ($21.74 per lead!). Keep in mind - these are all exclusive leads reaching out to the company directly.

Recently, I talked to the gal responsible for calling all the leads and she told me that they had booked 90% - 95% for sales appointments. Not only had they booked all those sales appointments - but their close rate is 70%! 

Some of these leads were for small ticket items, like seal coating ($400 on average.) Some, however, were large driveway paving projects, reaching up to $14,000. They sold one or two commercial projects. She told me their average ticket ranged somewhere between $2000 - $6000 on sold projects. If you split that down the middle the average ticket is $4000.

While these results are incredible on their own, there are likely many more projects that came in through their site or through referrals that can't be tracked by Service Allies. Because in addition to the directly tracked leads, their ads got seen 763,003 times by 166,513 people. That is some serious brand power!

If you own a paving business and would like to work with Service Allies, give us a call or schedule a demo today.

A Video From the Owner

Peter talks about our exclusive leads and typical results.

More About Paving Leads

Service Allies helps paving contractors generate their own exclusive driveway paving prospects through Paid Facebook Ads. These ads are targeted to your local service area and designed to attract homeowners who are in the market to have their driveway paved. Running your own ads to get leads gives you more control over lead quality and lets you use messaging that aligns with your company values.

A unique aspect of paving is that estimating is relatively simple and you can give customers a quote right on the spot. This results in a shorter sales cycle than other types of home improvement. 

Types of Paving Leads we Generate

Driveway Paving Leads

Driveway paving projects typically range between $5,000 to $15,000, depending on the size of the driveway and your pricing. This average ticket size gives you an opportunity to get a high return on investment.  

Overlay Leads

If the driveway paving side of your business slows down, overlays are a good item to advertise as winter approaches. If homeowners have cracks that are starting to form on their driveway, getting an overlay can help them avoid needing to have a full paving done. This helps you appeal to a portion of the market that you might not be able to sell a full paving project to, but is still a decent-size ticket. 

Seal Coating Leads

If your paving company offers seal coating, this gives you another avenue to get new customers. Although it is a smaller ticket item, it can help keep your crew busy. Also, a percentage of homeowners you visit will probably need a longer-lasting solution, like a new driveway. Seal coating can be a good in-the-door approach to get these higher ticket projects.


Our average lead cost in 2023 per paving lead is $23. This lead cost is calculated by how much ad spend, on average, it takes to generate a single lead. So if your monthly ad budget is $1500, and you generate 55 leads, then $1500 divided by 55 leads is equal to roughly $27 per lead.

A screenshot of a set of Facebook ad campaigns that overlays 2 pictures of paving projects.

Service Allies also charges agency fees to build and manage your ads. For a full pricing breakdown, schedule a demo.


On average, our clients get about 20-60 leads every month. However, if your service area is large enough, the sky's the limit. You can scale to over 100 leads per month if needed. 


Lead quality for asphalt paving leads seems better than other types of home improvement leads. The market might have a higher barrier to entry with the cost of the equipment needed. Our paving contractor in Pennsylvania reported that they book 90% or more of their leads and close 70% of the estimates they run.

Paving Companies with an Advantage

If you do the following items, your company will have an advantage when it comes to generating paving prospects and selling paving jobs.

  • Do the excavation yourself or take of care hiring another contractor, making it so that there’s less the customer has to do
  • Help customers get approved for financing through third party financing companies
  • Have a range of services like seal coating, overlays, and maybe even pressure washing as in-the-door offers to run
  • Have an effective sales process where you can present well and provide quotes quickly
  • Have a large enough service area to support a high lead volume (over 200,000 population is the minimum, but more is ideal.)
  • Offer a cash or percentage discount as a special promotion

Sell More Jobs with our Lead Management Dashboard

An image of a phone and a laptop with the service allies lead management dashboard pulled up


Get notified as soon as new leads come in. This helps you call new leads quickly and book more appointments! 


Schedule appointments with customers through the app and run automated appointment reminders to stay top of mind.


Take notes, mark sold jobs, and track your return on investment all in one place.

Or, Use Your Own

Get leads pushed to your own software to save time and avoid double data-entry. We integrate with almost all major platforms including:

An illustration showing leads coming from a lead form and going automatically into a crm system
A small black and white photo for the jobber softwareA small black and white photo for Job NimbusA small black and white photo for pipedriveA small black and white photo for the contractor foreman softwareA small black and white photo for the market sharp softwareA small black and white photo for the housecall pro softwareA small black and white photo for the jobber softwareA small black and white photo for the high level softwareA small black and white photo for the builder acculynx software

Why Service Allies?


We do our best to run ads that are truthful and we avoid manipulative marketing practices like selling through fear.

Not only will you this give your customers a better experience, but will protect your image as a company. Learn more about us.


Service Allies focuses on one thing: getting quality leads for home improvement contractors through paid Facebook ads.

This level of attention allows us to be thorough, streamlined, and to get good results for our clients.

Pricing Information

We don’t sell our services on a per-lead basis. Instead, you give us a monthly budget to manage, and we work to get you as many good leads as possible within that budget. The average lead cost is $50 in ad spend. We have separate fees to run our system.

Schedule a Call

Interested in working with us? Schedule a short phone call to see if Service Allies is right for you.