Remodeling Facebook Ads

Get Remodeling Leads and Grow Your Brand with Facebook Ads

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“Peter has been an absolute asset to our company. He has given us the edge we needed to find our customers. Anyone can make a Facebook ad and boost it. What Peter offers is expertise in finding your target audience, capturing their information and connecting you with them while they are in an emotional buying state…“

John Wisniewski

“Service Allies has been an amazing addition to our lead systems. We have dropped all other marketing services and focused solely on Peter Lewis and his team. Awesome follow up, professional to say the least. I would recommend Service Allies to ANYONE  who is serious about growing their business! Also the leads are better qualified than ever before! …”

Pete Farris

 “... I started with Service Allies last week and the leads that have been generated off our campaign are real and they answer the phone and you can actually set an appointment with them.  Closed my first customer within 1 week.  Already paid for the campaign fees.”

Tim Stark

Highly recommend to anyone out there looking for lead generation and marketing services. Peter is great to work with, provides training on lead management and is accessible.”

Ben Lewis

Schedule a Call

Interested in working with us? Schedule a short phone call to see if Service Allies is right for you.

Fast Launch

You won't have to wait very long to start getting remodeling leads with Service Allies. It only takes us about 7 days to set up your Facebook Ads campaigns, and after we launch, leads typically start coming in within only 1-3 days!

High Lead Volume

Looking for kitchen, bath, or basement finish leads? Whether you need a few remodeling leads each month, or a few hundred leads to support a sales team, Service Allies has a solution.

Build Your Brand

Your remodeling ads will get in front of thousands of homeowners in your area every single month. Not only will you get leads, but you'll be able to grow your brand and demonstrate your remodeling expertise in your local service area.

Lead Nurturing

We create a custom sales video to show your prospective customers what makes your company unique and why you're a good fit for their project. These videos are designed to build trust and showcase your work, to give you a better chance at turning leads into sold jobs.

Timeline to Get Started

1. Onboarding

Reaching your ideal customer is important, so we begin by collaborating with you to decide what campaigns to run and where to run them. We learn about your company, make recommendations, and get all the information we need to start building your campaigns.

2. Setup

We will write your ads, decide on images to use, create your sales video, and build everything else that’s needed for your campaigns. The entire setup process normally takes about 7 days.

3. Launch

After setup has been completed, we will have a launch meeting. This meeting is to equip you and your team with what you need to book leads. We will launch your ads the same day, and leads usually start coming in within 1-3 days.

Case Studies

Our results for companies just like yours!

Brian from Denver, Colorado generated $800,000 through Service Allies

A basement-specialized Pennsylvania contractor adds $470,000 in basement finish sales

Schaumburg, Illinois company adds $750,000 in revenue from Service Allies leads

About Facebook Ads Video

Service Allies owner Peter demonstrates our Facebook Ads program.

More about Facebook Ads for Remodel Contractors

Service Allies has a wide range of experience when it comes to running Facebook Ads for remodeling contractors. You can run one or more campaigns with us at the same time. Here are four types of campaigns we have had success with:

Types of Ad Campaigns

1. Kitchen Remodeling Facebook Ad Campaigns

When it comes to returns on investment, kitchen remodels are one of the best services to advertise on Facebook. We can help you get leads for anything between kitchen refacing and fully custom, high-end kitchens. 

2. Bathroom Remodeling Facebook Ad Campaigns

Are you looking for wet-area only leads? Or full custom bathrooms? We’ve successfully run campaigns for both. While wet-area projects are fast and profitable, custom bath remodels are in higher demand than they used to be. Financing offers or discount offers can both be great options to generate a high volume of bath remodel leads. 

3. Basement Finish Facebook Ad Campaigns

Since not every contractor wants to deal with the hassle of permitting and the sheer effort it takes to complete a basement finish, market demand for this service is high. In recent years, a lot more adults are living with their parents - driving up demand even more. 

With basement finish ad campaigns, we can gear the images and the ads to homeowners who have a newer home with an unfinished basement. These projects are typically more profitable than remodeling old existing basements. 

4. Home Addition Facebook Ad Campaigns

Similar to basement finishes, additions are a lot of work and have strict permitting requirements. This means market demand is high and lead costs can be very low. If your company offers room additions, second story additions, garage additions, etc., you may want to consider advertising for more projects. 

Making Your Ad Campaigns Work

There are a few items that Service Allies pays special attention to when it comes to your ad campaigns in order to make them as effective as possible.

Ad Images

Using the right images is crucial. Images need to capture the attention of homeowners and make them interested enough to stop scrolling. Even if stock photos are used, it’s important that they realistically represent the caliber of work that your company offers. 

Photos should also include popular styles. At the time of writing, the vast majority of kitchen remodels feature white shaker cabinets. So in our ads, we feature this style of kitchen to appeal to as many ideal prospects as possible. 

Sometimes photos will deviate a little bit from the norm, but the features shouldn’t be so unique that they alienate most of the people seeing the ad. 

Ad Copy

How ads are written can make or break the success of your campaigns. For example, an ad that says “we’re looking for kitchen remodels to take on right away” is more likely to appeal to customers who are ready to buy. An ad that says “are you thinking about remodeling your kitchen,” on the other hand, is more likely to appeal to customers who are still considering whether or not to do the project at all. 

We write custom ads based on what we think will work in your market, and test between them to see what gets you the highest quality leads.

Sales Video

This is to help build trust with your business and give you a better chance at closing your leads. Leads will see the sales video after they submit their information.

Lead Qualifying Questions

We get your leads by using Facebook’s built-in lead form. On the lead form, we ask at least one or two qualifying questions to slow people down as they fill out the form. For example, asking what someone’s budget is, and having options that range from $25,000 to $150,000, is likely to deter homeowners who were thinking $5,000. 

This ensures that leads are better qualified, and helps Facebook’s algorithm get in front of more of your ideal audience. 

Why Service Allies?


OYour ideal customers are out there. In order to reach them, the messaging in your ads needs to align with how they’re thinking and what they’re looking for. We point our messaging towards homeowners who are in the market for your service and are close to a buying decision.


Service Allies specializes in serving home improvement contractors. With a solid understanding of this industry, and how homeowners think, we’re able to write ads that effectively generate hundreds of high quality leads.


You’ll never have to be in the dark about what we’re doing for your company. We include a monthly report with a Google document where all our activity on your ad campaigns is reported. 

Market Exclusivity

We only work with one contractor per local area. While you’re working with Service Allies to run ads in your service area, we won’t run ads for any competing contractors in the same market.

Schedule a call with Service Allies today. Just click "Schedule a Call"