A basement-specialized Pennsylvania contractor adds $470,000 in basement finish sales
Pennsylvania basement finish company adds a cool $470,000 in revenue with Service Allies
Objective
A specialized remodeler based in Pennsylvania decided to utilize Service Allies to get more leads for basement remodeling projects. They specifically wanted to focus on basement finishes, since these types of projects tend to have the least amount of headaches.
What’s unique about this company is that they have one area of remodeling expertise: basements. So for them, keeping a pipeline full of basement projects is crucial.
How it Went
They started working with Service Allies in September of 2021. Over the course of running ads for 9 months, they sold $430,000 worth of tracked revenue. Later, they sold an additional basement project that brought their total number up to $470,000.
They are still working this lead list and are about to launch email campaigns to help pull even more projects out of the leads they received.
ROI
This was all for a total investment of $35,000 (including ad spend). So, in total, their ad spend to revenue ratio was greater than 1:13!
Other Benefits
In addition to the revenue we could track, their business got in front of 150,138 people and was seen 683,531 times.
While it’s hard to predict how much additional revenue was a direct result of those impressions, we do often see that it has a strong impact for our clients.
Other Notes
This client prefers to keep their company name private.
Frequently Asked Questions
How much do you charge?
You will have two separate costs. The first cost is ad spend, which Facebook will bill you directly for. I typically recommend a monthly budget of $1000 - $2000 to start. Since the average lead cost is $50 in ad spend per lead, this should get you roughly between 20-40 leads monthly. If you need more or less, we can adjust advertising spend as you need. The second cost is our agency fees, which are only available on a live demo call.
Are these leads good quality?
In the vast majority of cases, yes. To a large extent, however, the amount of leads you book will depend on the amount of effort you put into following up with them.
How long does it take to start working?
When a new client signs up, we start with an onboarding call, and launch 7 days later. Over the past 5 years I’ve run this lead generation program, I’ve never seen it take longer than 2-3 days after launch to start getting leads.
How many people are you working with in my market?
We only serve one contractor in a local market. Even if you are part of a large metro area, we’ll single out an exclusive zone just for you. We still have a relatively small client base at the time of writing, so there is a good chance your market is still available. However, the sooner you reach out the better.
How many contractors are going to get the leads?
Just you. Facebook ads will be shown under your business name, and all the generated leads will be exclusively yours.
What if I'm not on Facebook or don't have a business page?
No problem. It's fairly simple to set up a Facebook business page, so we can do this for you at no extra charge. Also, don't worry if your current Facebook page doesn't have many likes. It doesn't seem to affect the volume or quality of leads at all.
How do you get the leads?
We get leads by running ads on Facebook. Ads are like Facebook posts, except you pay Facebook to show your ad to a specific local area and demographic. If you currently don’t use Facebook, or don’t have a Facebook page, that is no problem. We’ll set up a page on your behalf to run ads from.