A basement-specialized Pennsylvania contractor adds $470,000 in basement finish sales

Updated
January 30, 2024

Pennsylvania basement finish company adds a cool $470,000 in revenue with Service Allies

Objective

A specialized remodeler based in Pennsylvania decided to utilize Service Allies to get more leads for basement remodeling projects. They specifically wanted to focus on basement finishes, since these types of projects tend to have the least amount of headaches.

What’s unique about this company is that they have one area of remodeling expertise: basements. So for them, keeping a pipeline full of basement projects is crucial. 

How it Went

They started working with Service Allies in September of 2021. Over the course of running ads for 9 months, they sold $430,000 worth of tracked revenue. Later, they sold an additional basement project that brought their total number up to $470,000. 

They are still working this lead list and are about to launch email campaigns to help pull even more projects out of the leads they received.

ROI

This was all for a total investment of $35,000 (including ad spend). So, in total, their ad spend to revenue ratio was greater than 1:13!

Other Benefits

In addition to the revenue we could track, their business got in front of 150,138 people and was seen 683,531 times.

While it’s hard to predict how much additional revenue was a direct result of those impressions, we do often see that it has a strong impact for our clients. 

Other Notes

This client prefers to keep their company name private.