New Jersey remodeler sells $189,000 in new projects within a few months
New Jersey remodeler gets high quality kitchen remodel leads and becomes a long standing client
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Objective
A brand new remodeler based in New Jersey was looking for a way to quickly grow their kitchen-focused remodeling business.
They built a streamlined process to get kitchen remodels done within just two weeks, and they needed to fill up their pipeline with leads who were a fit for their service. With strong sales experience, the owners knew that once they had the leads, they could handle the sales.
They also needed leads to go directly to their own CRM, in addition to using the Service Allies lead management system. We set this up for them as well.
Getting Launched
We started with two main ad campaigns.
One ad campaign focused on the fact that they wanted to take on new kitchen projects right away, and had immediate availability.
The other campaign focused on offering free 3D renderings.
Results
After tracking results for a while, it became clear that almost all the sales appointments and closed deals were coming from the immediate availability campaign.
Within just a few months they had secured $189,000 in kitchen remodel sales and had their pipeline full of projects. Later, I heard about a deal worth roughly $50,000 closing down as well.
Results stopped being tracked in the Service Allies lead management system. However, at one point I heard that they were booking 40% of their leads and closing 60%!
Frequently Asked Questions
How much do you charge?
You will have two separate costs. The first cost is ad spend, which Facebook will bill you directly for. I typically recommend a monthly budget of $1000 - $2000 to start. Since the average lead cost is $50 in ad spend per lead, this should get you roughly between 20-40 leads monthly. If you need more or less, we can adjust advertising spend as you need. The second cost is our agency fees, which are only available on a live demo call.
Are these leads good quality?
In the vast majority of cases, yes. To a large extent, however, the amount of leads you book will depend on the amount of effort you put into following up with them.
How long does it take to start working?
When a new client signs up, we start with an onboarding call, and launch 7 days later. Over the past 5 years I’ve run this lead generation program, I’ve never seen it take longer than 2-3 days after launch to start getting leads.
How many people are you working with in my market?
We only serve one contractor in a local market. Even if you are part of a large metro area, we’ll single out an exclusive zone just for you. We still have a relatively small client base at the time of writing, so there is a good chance your market is still available. However, the sooner you reach out the better.
How many contractors are going to get the leads?
Just you. Facebook ads will be shown under your business name, and all the generated leads will be exclusively yours.
What if I'm not on Facebook or don't have a business page?
No problem. It's fairly simple to set up a Facebook business page, so we can do this for you at no extra charge. Also, don't worry if your current Facebook page doesn't have many likes. It doesn't seem to affect the volume or quality of leads at all.
How do you get the leads?
We get leads by running ads on Facebook. Ads are like Facebook posts, except you pay Facebook to show your ad to a specific local area and demographic. If you currently don’t use Facebook, or don’t have a Facebook page, that is no problem. We’ll set up a page on your behalf to run ads from.