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People do not buy from a Facebook ad. Now, you might be wondering why a marketing agency that specializes in Facebook ads would choose to start a video like that, but I promise it's all gonna make sense to you. Because the way my marketing agency has been able to generate millions of dollars in sales through Facebook ads isn't because we're using those Facebook ads to sell customers, but because we're using those Facebook ads to answer a market need. Let's dive into how that works.
At any given time in your local area, there are thousands upon thousands of homeowners who are currently in the market for an HVAC system replacement. These people with old HVAC systems have both the need for a new one and they have the money to buy, but they haven't yet. A big reason that a lot of homeowners procrastinate on this is because it's a big purchase, but it doesn't necessarily improve the quality of your life. It just kinda maintains what was already there.
They wanna hold on to their money. They wanna get the maximum amount of value out of their old system. And, hey, who wants to invite somebody out to their home to sell them on something? So your Facebook ad doesn't have to take somebody who wasn't interested and then pull them over to the other side to where they now are interested.
Instead, you can talk to those people who are already in the market and address their fears. And here's how you do this. You wanna call out to homeowners who are ready. So your headline should say something like, we're looking for homeowners who need a new HVAC system now or you wanna use a headline that says something like, for homeowners who are ready, here's the special offer. Then you wanna answer that fear. So if that fear is, I don't wanna drop a bunch of money on a new system when it's not gonna improve my quality of life, then you answer it by saying, hey, you can get a new system now and make payments over time. Then in the rest of the ad, you answer other questions that the homeowner might have.
They might wonder if you're a legit company. They might wonder how many reviews you have. They might wonder what kind of warranties you have and things like that. So in the rest of the ad, you can have bullet points that answer those questions and help the customer feel good about moving forward with you and maybe your company has something really unique to offer. Maybe you have a satisfaction based money back guarantee on your new HVAC system installations. Maybe you have extra long warranties and there's a reason and a conviction behind that. Maybe you have a sales process that feels easy to the customer, doesn't feel high pressure, and feels more like you're informing and serving them.
And whatever your special unique benefit is that your HVAC company has, there's probably a segment of homeowners in your market that are looking for you. So to run Facebook ads that generate millions of dollars in revenue for your company, you need to talk to the right homeowner, answer the fears they have, and then check the boxes that are already in their mind of things that they're gonna be looking for. My name is Peter. I'm the owner here at Service Allies, and we run Facebook ads for HVAC contractors and other types of home improvement businesses.
I hope you learned something from this video and if you did, comment, like, subscribe, and we'll see you in the next one.
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