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Alright guys. So today we're gonna talk about three different types of marketing for your remodeling business. And I'm really excited to do this video. This is a video I've been wanting to do for a while because it’s really important to understand, when you do marketing, what types of return on investment you’re gonna get and how long it’s gonna take for those returns to come.
I’ve broken this down into three categories: there’s hunting, there’s trapping, and then there’s farming. These different types of marketing are all good, but typically they’re more useful at certain stages of your business.
So we’re gonna walk through it one by one and dissect it. And guys, if this is your first time on this channel, smash that subscribe button, smash that notification bell. We’re gonna be coming up with new content at least once per week, and I’m super excited. So let’s break it all down.
Hunting is when you’re reaching out to someone directly. Hunting is when you yourself are going and knocking on doors, showing up at job sites to bid the drywall they need done, or anything like that. Any type of direct outreach. Since it’s free, it’s basically the highest return on investment thing you can do. However, it takes a lot of time.
If you’re a new remodeling business and you need to generate work, but you don’t have a lot of jobs yet, or your current jobs only take a couple of days a week and you’ve got extra time—invest that time. Go out and knock on doors, make phone calls, make social media posts, hunt for connections, and find ways to bring work in. Hunting is great to do when you have that time available because you want to invest your time into generating business.
Trapping is the second type. Compared to farming, trapping has a lower return on investment, but you get the returns faster. Farming has a higher return on investment, but the returns take a long time.
Trapping is any type of direct lead generation—direct response marketing. You put an ad out, someone fills in their name, email, phone number, and they reach out to you or you reach out to them, book the job, and close the sale. Examples include HomeAdvisor, Google Ads, YouTube Ads, Facebook Ads—basically anything that gets a direct response.
Trapping is good at most stages of a business. If you’re just starting out and doing a lot of hunting, you’ll get some consistent work. But when you get busy with that work, you stop hunting. Then your work goes down, and now you’re back to hunting again. It’s like a cycle: boom, busy, then quiet, then back again. So while you’re working, you want some trapping in place to keep leads flowing.
Now, trapping isn’t free—you have to pay for it. But it doesn’t take as much time as hunting. The return comes pretty quickly—usually within one to three months. So as you’re spending money, you’re seeing results almost right away.
Finally, there’s farming. Farming is the highest return on investment, but it takes the longest to pay off. Farming is growing your brand. It’s getting your brand in front of thousands of people over time. It includes content creation—like this YouTube video I’m recording right now.
For example, someone might find this video a year or two down the road when they search for “how to market a remodeling business.” They’ll watch it, see the value, and maybe sign up for my services. But that won’t happen today—it happens later. That’s farming.
Farming includes content creation, social media posting, blogging, SEO, and other long-term brand strategies. SEO is one of the best returns you can get, but it takes time. Another example is wrapped trucks. I love wrapped trucks—you might spend five grand on a wrap once, but over the next five years, studies show you’ll get seven million impressions. That’s seven million sets of eyes on your business, whether it’s the same people multiple times or new people each day. Compared to almost any other platform, that cost per thousand impressions is insanely low.
That’s why I recommend it. But keep in mind: farming is a long-term play. If you’re just starting out with little cash flow, it’s tough. You could pay for a beautiful new website and SEO, but it will take time for leads to come in. That’s why I don’t recommend starting with farming unless you have the money and cash flow to sustain it.
So, those are my suggestions. You can take them and apply them however you want. If you agree, disagree, or have thoughts on anything I said, drop a comment below—I’d love to hear from you.
Thanks so much for watching this video. Again, smash that subscribe button, hit the notification bell, and stay tuned for more content every week. I’m Peter Lewis, and I’ll see you in the next one.