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Alright, guys. In this video, we're gonna talk about making it easy as pie for your customers to buy—more specifically, for your customers to buy from you.
When a customer decides to remodel their kitchen, bathroom, or basement, there are a lot of things they need to do. Even if you handle all the construction work, there’s still plenty left on their plate.
First, they have to learn about remodeling. They start researching things like costs, design options, what to look out for when hiring contractors, and so on. Sometimes they even come to the wrong conclusions and never start the project because of misconceptions.
Second, they have to learn about you. When you give them a bid, they want to check out your website, see pictures of your work, and read reviews. They’re comparing you to other contractors, and that takes time.
Third, they need to figure out financing. Are they paying cash? In chunks? Getting a bank loan? They have to spend time researching that as well.
Fourth, they need to make a decision—going back and forth, juggling schedules, and deciding when to commit.
Here’s the problem: most contractors leave all of this work to the customer. They assume, “If they want reviews, they can go online. If they want financing, they can figure it out with their bank. If they want design ideas, they can go to Home Depot.”
But here’s the truth—remodeling is already a lot of work for the homeowner. What if you made it easier?
Instead of leaving it up to them, you could educate them about remodeling by giving them a simple guide or FAQ that explains pricing, design options, and what to look out for when hiring. That way, you’ve already done the research for them—and because you’re a quality contractor, the information naturally positions you as the right choice.
For learning about you, instead of hoping they find your reviews online, you could send them an email with a PDF that includes your company story, photos of past projects, and direct links to reviews. Now they trust you before you even walk in the door.
For financing, instead of saying, “Go talk to your bank,” you could walk them through options and even help them fill out the application. Surveys show 75% of homeowners prefer to use financing—so why not make that process smooth?
And for decision-making, instead of just emailing an estimate and waiting, you could set a follow-up appointment. Deliver the estimate in person, walk them through it, and make it easy for them to say yes on the spot.
When you do this a few times, you’ll build templates for each type of project—basements, kitchens, bathrooms—and you’ll know exactly what questions to answer. You’ll be the contractor who makes everything easy.
So when the customer has to choose between you and your competitor, who do you think they’ll pick? Even if you charge more, they’re more likely to go with the contractor who saves them time and effort.
Bottom line—don’t just say, “The customer can figure it out.” Look for ways to educate, guide, and simplify the process for them. Do that, and you’ll close more sales. Guaranteed.
If you agree or disagree, drop a comment below. If you’ve tried a different approach, I’d love to hear it. And don’t forget to hit subscribe and the notification bell—we’re posting new content every week. See you in the next video.